【雙語新聞】肯德基64年廣告金句,疫情期間禁止吮指! 學習補給站|Hi家教線上外語專家

【雙語新聞】肯德基64年廣告金句,疫情期間禁止吮指!

KFC said it's suspending its 64-year-old slogan, "It's Finger Lickin' Good," amid the coronavirus pandemic. The slogan "doesn't feel quite right" given the current environment, the company said. 
肯德基表示其使用了64年的標語:“吮指回味無窮”將在冠狀病毒流行期間暫停使用。公司表示,在現在的環境下感覺到該標語“不太合適”。


The move comes as the urge consumers to avoid touching their face — including their mouth — to avoid the spread of the novel coronavirus, which causes the illness called COVID-19. The CDC is also advising consumers to frequently wash and disinfect their hands, and to cover their nose and mouth with a mask when near other people. 
這一舉動來源於美國疾病控制與預防中心想促使消費者避免接觸他們的臉—包括他們的嘴—以避免新型冠狀病毒的傳播。新型冠狀病毒引起一種名為COVID-19的疾病。美國疾病控制與預防中心還建議消費者勤洗手並消毒,當靠近其他人時用口罩遮住口鼻。


KFC took a tongue-in-cheek approach to the announcement, saying in a statement that they are the "winner of the award for the most inappropriate slogan for 2020." But at the same time, the restaurant industry is among the most challenged, as it copes with restrictions on indoor dining and consumer fears about the spread of the virus in settings where people are gathering without wearing masks. 
肯德基用一種半開玩笑的方式對待這一公告,說當下他們是“2020年最不恰當標語獎獲得者”。然而與此同時,因為需要應對室內飲食的限制和消費者對於坐在不戴口罩的人群聚集處可能導致病毒傳播的恐慌,餐飲行業受到了最大的挑戰。


"We find ourselves in a unique situation — having an iconic slogan that doesn't quite fit in the current environment," said, global chief marketing officer at KFC. "While we are pausing the use of 'It's Finger Lickin' Good,' rest assured the food craved by so many people around the world isn't changing one bit."
”我們發現我們處在一個特殊的處境中—有一個標誌性且在目前環境下不太合適的標語“,KFC的首席市場主管Catherine Tan-Gillespie這樣說道。"我們停止使用‘吮指回味無窮’的同時,確保食物被世界人民喜愛的目標從未改變。"


The company said the slogan would return "when the time is right."
肯德基表示標語將“在合適的時間”回歸。

 

 

新聞來源:https://cbsn.ws/2ZWxJ39